Trade names used by Coro
Trade Names Used By Coro - Coro Jewelry to buy.Over the years Coro from the US used many different trade names. This jewellery company started in the early 1900s and stopped trading in 1980. They had a factory producing their imiation jewelry in the UK Sussex but were not allowed to use Coro here because of a court ruling by Ciro Pearls – who thought their name was too similar. So Jewelcraft and Corocraft were used as well as the high end range Vendome. But many other names were used by this company, which you will find signed on the back or on tags, cards or boxes and adverts.
So here is the very long list:
47 West (1965)
Ajusta 1948 in block capitals in a curve.
Almanac of Life (1954)
C and R (1922)
Sign of the flying black horse “Pegasus” with no trade name
Angel of Love (1952)
A Coro Original
A masterpiece of fashionable jewelry
Alice in Wonderland
Almanac of life
As you like it
Andre hair fashions
Andre Rupert fancy jewelry
Autumn Song 1963.
Black Beauty 1946.
Cloud drift or clouddrift
Color a la Carte
Colossus of rhodes
Coro £2.00 plus tax 1961. With the pegasus horse logo.
Coro Casuals 1963.
Corocraft (from 1935 – made in the UK from the late 1940s post World War 2) Registered Corocraft in script on a slant in 1955.
Coro elegante 1944 on pearls.
Coro fashion watches (1960 and 1988) The Coro word has a watch face in the first O.
Coro Originals 1948.
Coro supreme 1943
Coro teens 1944 or Coroteens in script 1952.
Coro Creations by Francois
Coro Klad or Coro Clad 1965.
Coro Mex silver
Coro Sterling – using various forms of spelling sterling and abbreviations.
Coronado 1962 – Christmas tree ornaments.
Daily Double 1951
Day and Night
Debutante (1933 and 1944)
Ear Charmers (1956)
Earport 1967 on earrings.
Empress Eugenia – need to double check further that made by Coro, as other companies also used this name and trademark
Elegante 1948 on pearls.
Firebird or Fire Bird 1963.
For the priceless look 1945 on pearls.
French Taxi Horn 1963.
Jewels by Francois
Gift Pak 1954
Glamour 1955 on charms and charm jewellery.
Hand -made sterling craft by Coro 1962
Ice Gold 1967.
Jewelcraft – this trademark was later taken over by Gem Craft (1970s – 1980s), so will need to assess if by Coro. Used in the US from the 1920s and the UK made products from the mid 1950s. Sometimes there would be England included and sometimes not.
La Belle 1963
Magic Clasp 1962 – Christmas tree ornaments.
Mini clip for maxi comfort 1967/1968.
Memories of life
Music Box (1923)
Moonbeam 1956 on charms, charm bracelets and other jewellery.
Moonrays 1956 on charms and charm bracelets, etc.
Nut Heads 1963
Oscar De La Renta
Our little darling
Owls – Night Owls 1944.
Pinch me nots 1967 on earrings.
Pop In – with a star between the two words. 1962.
Queen Bees 1944
Rambling Roses 1944
Round the clock
Ski-Rific 1975 on clothing, footwear and head gear.
Smart Set 1954
Southern Bell 1944. Has Southern American lady in a large long dress log above.
Streatch fit – S-T-R-E-A-T-C-H FIT 1963.
Styled to Beautify
Tassle Talk 1962.
Tempt Me 1963
The Angel of Love
The Gibson Girl 1947.
Trio Tricks 1951
Tweed Look 1963.
Vanity fair 1945 on compacts and cosmetic containers.
Verite Jewels (1961)
Watch Locket 1955 on necklaces, bracelets, fobs and brooches.
Whispering Flower 1963
Wood Nymph (1963)
Worn the most from coast to coast.
Young Renaissance 1964.
This list is not probably complete – so if you know any other names that were used by Coro then please leave a comment. However do remember that some of these names will have been used by other companies and also in the UK many pieces were unsigned with just a card or label for Corocraft.
Coro accessories were also made in Canada and Mexico, as well as the UK and the US.
Coro, Corocraft, Jewelcraft and Vendome jewelry to buy.
Showing products 1 to 9 of 9
1960s to 1970s. Pierced earrings.
1960s costume jewellery set bracelet & earrings by Jewelcraft.
By Corocraft - Coro.
1960s - 1970s.