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Trade names used by Coro

Trade Names Used By Coro - Coro Jewelry to buy.

Over the years Coro from the US used many different trade names. This jewellery company started in the early 1900s and stopped trading in 1980. They had a factory producing their imiation jewelry in the UK Sussex but were not allowed to use Coro here because of a court ruling by Ciro Pearls – who thought their name was too similar. So Jewelcraft and Corocraft were used as well as the high end range Vendome. But many other names were used by this company, which you will find signed on the back or on tags, cards or boxes and adverts.

So here is the very long list:

47 West (1965)
Ajusta 1948 in block capitals in a curve.
Almanac of Life (1954)
C and R (1922)
Americana (1936)
Ancestral (1930)
Andre (1937)
 Sign of the flying black horse “Pegasus” with no trade name
Angel of Love (1952)
Arista 1954
Aristocraft (1950)
Arosta
A Coro Original
A masterpiece of fashionable jewelry
Alice in Wonderland
Almanac of life
April Daisy
As you like it
Atomic 1945.
Andre hair fashions
Andre Rupert fancy jewelry
Autumn Song 1963.
Black Beauty 1946.
Blithe blossom
Blue danube
Calypso
Carraca (1940s)
Cellini
Charmers
Chatter pins
Clip ease
Cherubin
Chimes 1963.
Churchill downs
Cleopatra 1962
Cloud drift or clouddrift
Cocktail set
Collegiate
Color a la Carte
Colorama 1954
Constellation 1946.
Colossus of rhodes
Contessa
Coquette 1945
Coro £2.00 plus tax 1961. With the pegasus horse logo.
Coro Casuals 1963.
Coro chrome
Corocraft (from 1935 – made in the UK from the late 1940s post World War 2) Registered Corocraft in script on a slant in 1955.
Coro Craft
Coro elegante 1944 on pearls.
Coro fashion watches (1960 and 1988) The Coro word has a watch face in the first O.
Coro grams
Coro Originals 1948.
Coro radiance
Coro supreme 1943
Coro teens 1944 or Coroteens in script 1952.
Coro Tots
Court Jester
Corel
Coro Creations by Francois
Coro Klad or Coro Clad 1965.
Coro Silvo
Corolite
Coro magic
Coro Mexico
Coro Mex silver
Coro Platina
Coro Pearls
Coro Sterling – using various forms of spelling sterling and abbreviations.
Coronation
Coronado 1962 – Christmas tree ornaments.
Crowning Glory
Czarina
Daily Double 1951
Day and Night
Debutante (1933 and 1944)
Duette
Duraplate 1966.
Dreamboat
Ear Charmers (1956)
Earport 1967 on earrings.
Electra Tremble
Elite
Empress Eugenia – need to double check further that made by Coro, as other companies also used this name and trademark
Elegante 1948 on pearls.
Fashion Flair
Fashion Square
Fashionata (1960)
Firebird or Fire Bird 1963.
Flying Tigers
Fluid look
Flutterbys
For the priceless look 1945 on pearls.
Francois
French Taxi Horn 1963.
Futurama 1953
Futura 1953.
Jewels by Francois
Gift Pak 1954
Glamour 1955 on charms and charm jewellery.
Glamour Craft
Glitter Bobs
Grandeur (1950)
Galaxy
Grotto Blue
Hand -made sterling craft by Coro 1962
Hi Jinks
Ice Gold 1967.
Imperial Bouquet
Jewelcraft – this trademark was later taken over by Gem Craft (1970s – 1980s), so will need to assess if by Coro. Used in the US from the 1920s and the UK made products from the mid 1950s. Sometimes there would be England included and sometimes not.
Jewel Craft
Jewelfully Yours
Jingle Jangle
Jingle Rings
La Belle 1963
Lovable
Love Locket
Love Link
Lucky Buck
Lustralite
Liberty
Magic Clasp 1962 – Christmas tree ornaments.
Magic Eye
Magiclip
Magi clip
Maharani
Mahjong
Mamie
Mini clip for maxi comfort 1967/1968.
Memories of life
Margaerite
Metalite
Moon Beam
Moon Rays
Music Box (1923)
Mantelet
Meringue
Moonbeam 1956 on charms, charm bracelets and other jewellery.
Moonrays 1956 on charms and charm bracelets, etc.
Night Owls
Norseland
Nut Heads 1963
Oscar De La Renta
Our little darling
Owls – Night Owls 1944.
Paddock
Paragon
Paint Box
Pinafore
Pinch me nots 1967 on earrings.
Prestige
Personettes
Pop In – with a star between the two words. 1962.
Queen Bees 1944
Quik Trik
Quinette
Quivering Camelia
Rambling Roses 1944
Raven 1963.
Regala
Romantic
Round the clock
Rapture
Ski-Rific 1975 on clothing, footwear and head gear.
Smart Set 1954
Soda Set
Soft Touch
Southern Bell 1944. Has  Southern American lady in a large long dress log above.
Splendor
Star Lite
Sterling Craft
Stocking Stuffers
Streatch fit – S-T-R-E-A-T-C-H FIT 1963.
Styled to Beautify
Sublime
Supreme
Tassle Talk 1962.
Teenograms
Tempt Me 1963
Temple Bells
The Avenue
The Angel of Love
The Gibson Girl 1947.
Thorobreds 1943
Tiana
Tickled Pink
Travelogue
Trio Tricks 1951
Triquette
Tuscany 1963
Tweedbeads
Tweed Look 1963.
Twin Tones
Valient
Vanity fair 1945 on compacts and cosmetic containers.
Vendome
Verite Jewels (1961)
Verite (pearls)
Wafer
Watch Locket 1955 on necklaces, bracelets, fobs and brooches.
Whirlaway
Whispering Flower 1963
Wood Nymph (1963)
Worn the most from coast to coast.
Young Renaissance 1964.

This list is not probably complete – so if you know any other names that were used by Coro then please leave a comment. However do remember that some of these names will have been used by other companies and also in the UK many pieces were unsigned with just a card or label for Corocraft.

Coro accessories were also made in Canada and Mexico, as well as the UK and the US.
Coro, Corocraft, Jewelcraft and Vendome jewelry to buy.
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