One of the brand names used by the jewelry company Coro was Jewelcraft. It was used here in the UK quite a lot, because of the court case that Ciro Pearls the UK company had with Coro – over the right not to use their name here as it was too like their own. Ciro won and so Coro was not allowed to use their brand name of Coro here and that means that many of the pieces found here in the UK will be marked “Jewelcraft” or “Corocraft” instead. All the ones we will be showing are signed – unless they come within a set and at least one other is signed. But I will tell you about this when I show the jewelry.
In this blog we will gradually add the photographs and signatures of Jewelcraft jewelry that we have found and hopefully build up quite a jewelry library of images.
Below is a pair of large earrings by Jewelcraft with a red enamel design and next to it the Jewelcraft markings on their jewelry.
Pewter Jewelcraft earrings with grey flower detail. Clip style as was most of their earrings.Another pair of very large Jewelcraft earring with faux pearl and clear beads.
This pretty faux pearl brooch is very large and very pretty. Cream faux pearls cover the flower head and it has a long stem. Corocraft was another Coro mark. Above is a leaf with the Corocraft stamp on. Pretty in all gold tone. In the seventies and eighties, I can remember that when shopping most of the jewelry around was saying Corocraft. But few are found here today – I puzzled about this for a while. I think that the cards and boxes were signed but not the actual jewelry. Which will make it difficult to firmly identify.
The above is a matching Jewelcraft jewelry set of a bracelet and earrings. In a light brown color. The bracelet is signed Jewelcraft but the earrings are unsigned. Without them being sourced together we would not have known they were from Coro.
As usual we will be adding more Jewelcraft jewelry photographs as we take and source more. So please bookmark this and all our jewellery blogs. For Coro, Vendome, Jewelcraft or Corocraft jewellery to buy and more information on trade names.